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UX Leadership

For over 20 years, I have been obsessed with scaling high quality and accessible UX through modular approaches. Eventually, that evolved into using Design Systems to scale the expertise of designers and engineers, and establishing methods and process to ensure  the company realizes the most reward for the investment. I believe that having a central team translating specialized skills into widely used materials allows product teams to create an amazing, and cohesive user experience across platforms and assistive devices. We go wide, so product teams can go deep, focusing on the needs of the end user they know best. 

 

With this wide focus, all members of accessibility and system teams become representatives of their craft in the organization. With this in mind, I work closely with those I support to find their authentic and unique leadership voice, and cut through corporate-speak to link company outcomes to their individual values and goals.

Building Trust

1

with users

by creating an inclusive, easy-to-use experience across web, mobile, and assistive technology.

2

with the team

through maintaining inclusive, authentic, and clear feedback loops,   developing their unique leadership voices, and linking business needs to individual values and goals 

3

company-wide

by maintaining quality, clarity, and accountability while delivering meaningful assets and support 

Career Path

Web Developer

I started my career building websites with hand coded HTML, JavaScript, and later, CSS for boutique web studios, Hotwire, Wells Fargo and Barclay's Global Investors (now Blackrock). ​

Founder

In the 2000’s, I launched and ran InMotionMedia, bringing non-profit organizations and socially-minded companies online.  

 

During this time, I wore many hats: 

 

  • Project manager

  • Information architect

  • Accessibility expert

  • Technical trainer

  • Full stack engineer
     

This is also when I made my first design system with a snippet library in Homesite which I used for teaching admins to update their shiny new websites themselves.

UX Engineer

After several years running IMM, I returned to working for others in various Lead UX Engineer roles for companies such as Wells Fargo, Sephora, Limos.com, and Castlight Health. My focus remained on creating modular, scalable, and accessible code, and teaching other engineers to do the same.

Design System Engineer

As Principal UX Engineer at Castlight Health, I built my first official design system and transitioned into Design System Engineering, eventually landing as a Lead Engineer on Salesforce Lightning Design System Team.

UX Foundations Leadership

During my time at Salesforce, I transitioned into strategy and leadership as Director of Design System Enablement and became fascinated by road mapping, establishing process, tooling, and other forms of enabling the success of horizontal teams. At the same time, as a manager I focused on supporting individual designers and engineers in developing a leadership presence that feels authentic to them.

 

As Head of Design Systems at Gusto, I became a manager of managers and took on Product Design as well as Engineering, creating a highly agile method of working together. Without a Product Manager on the team, I was also responsible for vision, strategy, roadmapping, resource management, and advocacy.

 

Most recently, I was Sr Director of Product Design, UI Foundations at Sprout Social, scaling accessible, performant, high quality design with Design Systems and UX Integrity teams, managing designers and design technologists and collaborating and partners in Product and Engineering.​​​​​

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“Lise is not just a steward of design excellence but also a strategic visionary who continuously pushes the boundaries of what’s possible in creating inclusive, accessible, and user-centered experiences."

JD Williams

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